Sunday, 4 May 2014

YouTuber Focus #18 | LLYMLRS


Channel: LLYMLRS
Subscribers: 120,336
Views: 4,760,115
Most Popular Video: Bedhead Curls | Everyday Hair

It's that time of the week again, and today it's all about fashion and beauty blogger and vlogger Lily Melrose, or as she's better known online LLYMLRS.

Lily began uploading videos to her YouTube channel in 2012 shortly after celebrating her fashion blogs third birthday. Lily is now 24 and with a degree in graphic design and a hundred thousand subscribers behind her, Lily's fashion blog and beauty blog are stronger than ever.

Lily's channel serves as the perfect extension of her blog with regular hauls (who doesn't love a Primark haul?), seasonal lookbooks, tutorials and get ready with me videos to name just a few examples of what to expect. It's great to see her style and editing skills develop in these videos since her channel began too, it's like she's growing up along with her viewers.

Lily's style is just a little bit grungy and a little bit skatery (that's a word right?) with clearly a few influences from her teenage scene/emo days. That's the good thing about Lily, she's one fashion blogger who isn't pretending everything is perfect and pretty and has admitted she'll never be the type of blogger who sneaks some out of focus flowers in to every instagram snap.

With a successful blog and YouTube channel Lily has become a firm favourite with blogger-centric fashion and beauty brands and with her online presence ever expanding it looks as though her influence within the online fashion community will only grow from here.

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