Wednesday, 19 February 2014

#LFW - Social Media Highlights

With the hashtag #LFW all over just about every social media platform for the past week you don't even need to feel that depressed that, once again, your invite seemed to get misplaced in the post. As each fashion week comes and goes it simply refuses to pass us by without a social media frenzy. From supermodel selfies to a sneak-peak at invites and goody bags, our favourite fashion designers, magazines, models and bloggers have just about got it all covered. I've rounded up a few of the social media highlights that created the biggest buzz during the London Fashion Week A/W'14 shows:

If you were busy refreshing your social media during your lazy Sunday there was pretty much no escaping a live updates from Topshop Unique's LFW show.  Not only was Twitter and Instagram rife with updates every minute but you could stream the show live from the Topshop website, and I think you still can, not live obviously. Also Topshop Oxford Circus created their own virtual front row experience with a 360 degree headset giving it's shoppers and fashion fanatics their own chance to experience sitting amongst Philip Green and Kate Moss for the show. It's not all about the clothes though it's just as interesting to see the Topshop food that the fashion elite were munching on and the goody bag totes that every guest received.

I'm not usually one for keeping up with the Kardashian-clan's latest whereabouts but it was pretty hard to escape the news that Kendall Jenner was making both her runway and FROW debut at LFW this year. Cue just about every pop culture news source with  Harry & Kendall dating rumours. After walking for Marc Jacobs in New York, bleached brows and all, Kendall caused a twitter and instagram storm after turning up, followed by a fleet of paparazzi, to sit front row alongside the likes of Kate Moss and Anna Wintour at the formentioned Topshop Unique show. After rubbing shoulders with Vogue editor-in-chief it looks like Kendall might be the first in the family to get that lusted after cover shot. Sorry Kim.

If there's one way to get your LFW show some social media attention then it's getting a star-studded front row. If you could tear your eyes away from the classic Macdonald sequins and sparkles you were likely to spot a few social media favourites on the front row guaranteed to get people talking. Ok so bar Coco Rocha they weren't exactly the high fashion elite, but get Abbey Clancy, Millie Mackintosh and Nina Nesbitt to turn up in Julien Macdonald gowns and you've pretty much got a guaranteed social media frenzy.

One fashion house guaranteed to make the headlines due to it's celebrity front row and rising star models, it's Burberry. You know that anywhere Harry Styles goes the papparaazi  will follow and his expected arrival at the Burberry show on Monday did not go unnoticed on social media either. Yet again followed by claims of how unbearably awkward it was for him watch 'ex' Cara walk the runway. Not convinced, but nice try by all the journalists trying to make stories from that connection. Not only did we all get a glimpse at Harry but pretty big deal Bradley Cooper also showed up fresh from the BAFTA's to support model girlfriend Suki Waterhouse and seemingly share a few jokes with Anna Wintour. If you're boyfriend can make Anna laugh, you're pretty much on to a winner right?

You can barely move on Instagram during fashion week for videos of models walking the runway for a show finale but catwalk and social media queen Cara Delevingne turned things on its head by recording her own video live from the catwalk as she walked for Giles Deacon. Selfies on the catwalk? It really is the future.

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