Sunday, 5 January 2014

YouTuber Focus #1 | Zoella

Happy New Year! A new year means a fresh start and it seems as though just about every blogger is setting New Year's resolutions to get organised and make their blogs bigger and better. So with a new year comes a new series of posts on SocialVix that will focus on YouTube's most successful, as well as new up and coming, vloggers that are becoming increasingly popular both on and offline. This will hopefully give those of you who log on to YouTube and don't know where to start a bit of an idea of the type of vlogger you might like to start watching and subscribing to, so here goes...


Channel: Zoella
Subscribers: 3,444,770
Views: 118,043,107
Most Watched Video: How To: My Quick & Easy Hairstyles
My Highlight: My Pamper Evening Essentials
It wasn't a very difficult for me to pick who to feature first on the
YouTuber Focus series, although I'm not planning on following any specific order, Zoella (aka Zoe Sugg) is one of the most successful British YouTuber's ever and your ultimate starter package.

Since uploading her first video to her YouTube channel three years ago Zoe now has over 3,400,000 subscribers. If like me you have trouble comprehending exactly how many viewers that is, it's more than the entire population of Wales. I know! Crazy. With that many followers comes one heck of a lot of influence. Zoella can merely mention her love for a beauty product or fashion item and increase the sale of that item dramatically and even lead to it selling out. I'm pretty sure she was part of the reason for those Topshop 'Geek' t-shirts becoming so popular. I wouldn't even be at all surprised if the sales of guinea pigs increased now that she has recently bought some.

Zoella is the channel for you if like myself, and 3 million others, your looking for all-round general girly goodness. Although she started her YouTube career as a beauty vlogger, Zoella is just a great all-rounder, loved by her subscribers not only for her  knowledge and opinion of products, but for simply being her. She's relatable, honest, friendly, happy, funny and let's face it, so damn pretty. Whilst it may seem like she's got it all Zoe has been open about her problems with anxiety and panic attacks which only makes her success all the more deserving and her connection with her viewers even stronger. If you're wondering what to expect from her channel think make-up favourites and reviews, fashion and beauty hauls, life Q&A's and advice, and hilarious collaborations with other favourite YouTubers (i'll get on to them another time).

The platform of YouTube has given Zoella some amazing opportunities over the years. In 2013 alone Zoe visited LA and Florida, taking part in VidCon and Playlist Live, visited Dubai with YouTube channel DailyMix and even had the opportunity to interview One Direction and attend the premiere of 1D: This is Us. Jealous? Me? Um, yes!


Zoella's online popularity is seeing her visibility expand in to the offline world too. Zoe is featured regularly in magazines such as the Company social issue that I discussed in my previous post (read it here). Zoella was also recognised by Radio 1 earlier this year as her fans voted her Best British Vlogger at the 2013 Radio 1 Teen Awards. She'll also be a guest on Radio 1 at 7pm this evening with presenters Dan & Phil so tune in if you want to find out more (hopefully they'll upload a podcast too if you miss it).

Right now it seems there is no stopping Zoella. 2013 has certainly been the year for her and I have no doubt that 2014 will be even bigger and better. I expect that we'll be seeing much more of Zoella in the mainstream media and I and over 3 million other viewers are excited to see what's next. I mean how can you top interviewing One Direction?

Are you a Zoella fan?  Let me know in the comments.

P.S. If you don't want to miss another YouTuber Focus post (I'm hoping to upload one every Sunday) then make sure you follow SocialVix on Bloglovin' by clicking here :)

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