Wednesday, 18 December 2013

#CompanySocial January Issue




 
I'm openly obsessed with Company magazine. Like I have to have it every month. I really should just get myself a subscription and save myself the hassle. If there's one magazine that knows how to keep up with the latest in social media and the blogger and vlogger community, this is it.

January's issue is a special edition talking all things social media, from features on how the likes of Twitter and LinkedIn have managed to help young people launch their careers to how you can cheat your make-up to mimic the most flattering Instagram filters. The Company gang even edited the mag at Google's headquarters and held Google hangout meetings, video chatting with viewers so they could have their input. Genius. 
 

Who else other than Ruth Crilly could rock a pineapple on their head?

 
One of the highlights of the #companysocial issue is the Generation YouTube feature sharing profiles, tips and secrets from some of the UK's top vloggers. Sure, plenty of magazines mention bloggers and vloggers in passing but unless you already know who they are then it seems a bit of a waste. Not only does this feature get readers interested in and watching the latest uploads from the selected vloggers but the youtubers getting excited and creating a buzz about their appearance in the mag may have an effect on which magazine their hundreds of thousands of viewers and twitter followers might pick up. Zoella recently said in one of her vlogmas videos that Company magazine was her favourite. If the influence Zoe has over which beauty products fly off the shelves is anything to go by then the same is surely the case when it comes to what type of magazine she reads. Clever, hey? 

Basically I want to give a big bravo to Company for their January issue. They've got all things social sussed and they do it well. They don't pretend to be experts, nor are they condescending or patronising. They know that social media is ever-growing and that paper editions are struggling to keep up but they've managed to successfully to combine the two to really get the best of both worlds. Claps  and cheers all round! 
 
Company's social issue is on sale now and you can check out the featured vloggers top tips here

 

Monday, 2 December 2013

Social Reality TV



So I was busy pondering what my next blog post should be and I realised it was right in front of me. Literally. Once again I was double screen-ing. One eye firmly on the TV, the other on my iPad scrolling through twitter as people commented real-time on the same programme I was watching. Part of me wishes this wasn't the case. I wish I could just sit back relax and take it all in, but for many that's not the world we live in anymore. 

If you scroll though my twitter feed on a Monday night the tweets about Made in Chelsea far outweigh any other subject and I'm guilty of a tweet or two myself. I studied the media, I know it's not all real but I still can't help getting wound up and venting my frustration. Those pesky MIC producers don't half know how to get people talking. 

What's more is people can directly tweet the characters as they're watching. If they want, normies like me and you can feel like they have some sort of connection to the people they see on their screens because they know they are just a tweet away. Twitter has given people the potential to be seen and heard by 'celebs' that they would have never previously be able to come in to contact with. 

I used to be happy recording programmes and watching them later but now I know that if I look on any form of social media the surprise of who gets the boot from Strictly or X Factor will be ruined. I'd rather be in the club watching at the same time with everyone else. Frustratingly. 

We're even prompted nowadays to use certain hashtags as the running titles play so that watching tv isn't just watching tv anymore, it's a social, community creating event. You can be watching television by yourself yet feel as though you are in the same room as everyone else just through using the same hashtag. 

The more people who tweet about a certain programme the more buzz there is surrounding it, creating more and more people who routinely tune in to watch and take part in the running commentary. These TV big shots aren't stupid. They know the score when it comes to social media, particularly those in reality TV. Is it a good thing? I'm undecided. But it only looks set to get bigger and bigger, so as the saying goes, if you can't beat them, join them. 

Sunday, 1 December 2013

What on earth is #VLOGMAS?





















 


It's officially December and you know what that means, it's time for Vlogmas!
 
If I mentioned the word 'vlogmas' to the majority of my family and friends I would be greeted with confused  faces and the type of look that says 'she's finally lost it'. I might have, but that's another matter. The fact is if your anywhere on YouTube for the next month 'vlogmas' is going to be a word that pops up a lot and I for one am excited about it.

So what is it? I'm sure a lot of you are already well conversed with the ins and outs of vlogmas but for those of you who aren't, vlogmas is when a YouTube vlogger (video-blogger) uploads a video every day for the month of December.

Vlogmas has become an annual event for many big-name YouTubers and though some might not understand what all the hype is about, thousands of viewers and subscribers log on every day to see how their favourite vloggers are spending their run up to Christmas. We get to see them Christmas shopping, decorating, baking and generally helping us get in to the festive spirit.

So who do you need to watch out for this December?

Well just as they did last year Tanya Burr & Jim Chapman have both announced that they will be doing vlogmas again this year. Look out for winter fashion and beauty bits, Christmassy bakes and general lifestyle loveliness. Oh and lots of Christmas coupley cuteness. I heart them both. Where's my Jim?

Sprinkle of Glitter's Louise has also announced that she will be uploading small vlogmas chunks of festive fun everyday of shopping, decorating, baking and the cuteness that is Baby Glitter.
Fleur de Force is also going to be vlogging again this December so get ready for beauty guru perfection, cute homeware and hopefully some footage of her new spaniel puppies!

Ok, this last one isn't technically vlogmas as the Shaytards upload a vlog every day of the year but there is something extra special about the Christmas ones. If you want to feel all warm and fuzzy inside then the Shaytards family and their Christmas specials will definitely do the trick. If you haven't watched them before Christmas is the time to start, you won't be disappointed. So much cuteness in one family I can't even handle it.

Are you a vlogmas addict too? Who are you excited about watching? Let me know in the comments.

I'll be doing YouTuber focus blogs every now and then so don't worry if you don't know who I'm on about yet, or you could just check out the links to their channels and see for yourself :)
 
Merry vlogmas!!